Ever wonder why a whole bunch of kind-of-related web pages will show up when you search on google or yahoo. For example, when you type “Wisconsin Dog Bite Attorney” attorneys from Illinois, Michigan and California pop up in your results. (Quick hint: Make sure you read the entire web page and know where your attorney is licensed. Or, when you call ask if they have the ability to file a lawsuit in your state.)
I think the reason is embedded keywords. You can’t see them unless you look at the “source” of the web page. I’ve cut and pasted from a few websites that came up when I searched for “Wisconsin Dog Bite Attorney”.
I thought the content was interesting:
meta name=”keywords” content=”milwaukee, wisconsin, wi, kenosha, racine, chicago, il, injury, accident, lawyer, attorney, lawsuit, damage, scarring, negligence, auto, car, motor vehicle, premises liability, livestock, pet, dog, pit bull, doberman, cow, cattle, animal, bite, bitten, attack, property, attorny, atorney, attornies, lawer, laywer, medical malpractice,birth injuries,nursing home negligence,personal injury,car accident,auto accidents,products liability,wrongful death,animal attacks,premises liability,transportation accidents,misdiagnosis,doctor error,medical mistakes,construction liability,commercial litigation,cerebral palsy, palsy,brain damage,cancer misdiagnosis,hospital negligence,nursing home abuse,slip and fall,tractor trailer collisions,boating accident,car crash,dog bites,aviation accident, wreck, lawyers, attorneys, legal, law, firm, lawfirm, practice, Illinois, Wisconsin, IL, WI, Chicago, Aurora, Rockford,Naperville,Joliet,Springfield,Peoria,Waukegan,Elgin,Schaumburg,Wheaton,Urbana,Rock Island,Moline,Lake Forest,Zion,Antioch,Gurnee,Kenosha,Racine,Lake Geneva,Pleasant Prairie,Twin Lakes,Aturtevant,Burlington,Beloit,Janesville,Monroe,Kenosha County,Racine County,Walworth County,Rock County,Green County
Notice there are lots of mispelled words just in case you and me are in a hurry and don’t know exactly how a city or “attorney” is spelled. Also, “cow” and “cattle” are embedded in a “dog bite” search. Kind of weird, huh?